Retailers are responding to pricesensitive customers tactics that is, browsing and window shopping at brick and mortar stores, but making their purchases online with cheaper prices.interested in the trend and the trend is clearly going in one direction, Chukumba said, noting that retailers are shaping up on prices and also improving their retail ecommerce environments overall.are not just shopping at Amazon because it cheaper. It a great shopping experience, Chukumba said.Of course, lowering prices is a sword, Chukumba said.some extent, you have to pick your poison, he said. You maintain your margin and just watch your sales deteriorate or get more competitive on price and give up margins? Electronics retailer Best Buy is a example of a company response to the competitive price environment.CBS Buccaneer Thread "I will take Gerald McCoy, he would have been the top pick last year had he come out last year but chose to return for his senior season. He is 100% no injury issues wh